As with so many new technologies, AI has struggled to contain the hype surrounding it in recent years, with stories of the upcoming job apocalypse abound. Understanding the true state of affairs has been muddied by the fact that seemingly venerable institutions such as the University of Oxford have been cheerleaders in chief in stoking up fears. A recent paper from PwC set out to examine not only how AI is being used today, but how both businesses and consumers feel about the technology. Whilst the rhetoric surrounding AI suggests it is the kind of violent change that is impossible to ignore, the authors suggest instead that it's likely to be a much subtler shift in technologies. The study revealed that most of the public is broadly supportive of the benefits AI can bring to their lives.